Online advertising targeting – frequency capping
Frequency capping is a wonderful too allowing the execution of many different strategies and tactics. We need to understand that frequency capping works with cookies deposited on connected devices –...
View ArticleOnline advertising targeting – Geotargeting
Basic geotargeting allows targeting internet users (be they online or on mobile) by means of cross referencing their IP address with a global ISP IP address directory. This lets adservers target people...
View ArticleOnline advertising targeting – keyword & demo targeting
When you think keyword targeting, more often than not you’ll immediately think of search engine marketing. But did you know you could target keywords elsewhere on regular content sites and service...
View ArticleOnline advertising targeting – behavioral targeting
Behavioral targeting is basically a way to reach a contextual audience out of its context of origin – a way to augment the available ad inventory for a particularly (often sold out) segment and...
View ArticleOnline advertising targeting – retargeting
Retargeting is a tactic by which an advertiser can try to close an unfinished sale or non-transacted shopping basket. This is the ideal tactic by which to offer an even better deal to a still...
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